Who we are

When data is in the right hands, it fuels smarter decisions and business growth. What the big consultancies won’t tell you? Those hands can be yours. We’re the analytics agency equipping growing companies to be data-driven high-fliers.

Your data-rich quick scheme

Let data be your compass—interpret its signals and steer towards your goals.

Since 2017, we’ve helped companies across Europe sharpen their analytics, data science and business intelligence. We build what matters for your specific organisation, delivering insights and enabling your team—not just more data or technical headaches.

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Our beliefs

01

Your bottom line as our blueprint

Data should drive growth, not slow you down. We focus all our efforts on business value to give you return on your investment, and then some.

02

Hire us to fire us

We aim to make ourselves redundant in months. Equipped with the right team and skillset, you'll be running your strategy with ease. And we’ll be out of a job.

03

Insights for challengers

You can leverage data just like leading companies. Our flexible approach lets you scale up or down depending on what you need.

04

Walk the talk

The integrity of our work is central to who we are. We build from scratch when needed. Or use existing tools where we are able to. And we choose strong foundations over shiny things, every time. We are opinionated.

05

Code as fast as the crow flies

Traditional process was too glacial for us. We work in sprints, getting you where you want to be as quickly as possible.

06

Clear data, crystal clear decisions

We make data the foundation of your decision-making. When your entire team trusts and uses the same reliable data, it kills confusion and fosters confidence in every choice made.

Meet the leadership

Thomas in't Veld

CEO

Co-founder Thomas might have trained as a physicist, but over a decade ago he dived into the data world and never looked back. He now brings his wealth of experience to the team, like scaling Peak Labs from 3M to 35M+ users.

Rob Hick

CDO

Rob co-founded Tasman to help companies do their best work yet. With a career spanning strategy, data science and statistics, Rob builds data-driven cultures that empower teams to make smarter decisions. He combines deep technical expertise with a big-picture-view to foster growth and innovation.

Caro Boeri

Head of Analytics & Strategy

Caro’s expertise at the crossroads of data and analysis was shaped by experience with global teams at Google, Beamly, and Mindshare. As Head of Analytics at Tasman, she leverages sharp strategic insight and business intelligence know-how to help companies make smarter decisions.

Eric Thanenthiran

Head of Engineering

Eric heads up our Data Engineering team with verve. With experience across sectors and a knack for solving complex problems, he thrives at the intersection of engineering, product and leadership, solving meaningful problems with boundary-pushing people.

Meet the team

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