Event Driven Growth Hacking

25th October 2018

By Tasman

Peak acquired more than 30 million users in two years by combining event analytics with marketing attribution and predictive modelling. In this talk, I will take you on a journey through what makes this tick, how we built it and why it is one of the best ways to grow a new business. Event analytics is the cool new thing used by everyone from Facebook to your second cousin's dog's start-up, but why are so many people doing it wrong? And what will be the next step?

See Thomas' talk at Crunch Conference 2017 here:

event-drivengrowth hacking