Thomas In’t Veld

Co-founder & CEO

With a background in theoretical physics in his (half) native Belgium, Thomas learnt his craft at BrightNorth, before joining brain training app Peak Labs as Head of Data Science. Here, he was part of the team that scaled Peak from three million to 35 million users, before a high-profile exit to Hachette Livre. Since co-founding Tasman, Thomas has worked closely with teams at ambitious, customer-oriented companies like The Guardian, JP Morgan, Lifecake, The Collective, Asana Rebel, Heist Studios, RIXO, Flash Pack, and ResQ Club. He is a strategic thinker with a deep interest in how data can help solve business problems. Thomas lives in Amsterdam, and with a close connection to New Zealand - as well as Scotland - when he’s not writing Python scripts, he enjoys whisky, wine, history, and travelling (often concurrently).

Christophe Bogaert

Co-founder & Head of Data Platform

Another physicist! Christophe also studied at Leuven in his native Belgium, before combining his technical nous with an MSc in Management at the London School of Economics. Beginning his career in data at Google and Songkick, he then joined Snowplow Analytics, the makers of the leading open source event data collection platform, as the third employee. Here, he worked as a Data Scientist before becoming Head of Services, implementing sophisticated data pipelines for over 100 companies. Since co-founding Tasman, Christophe has been leading data projects at Marco Polo Learning, Kaia Health, Find My Past, The Business of Fashion, Flash Pack and Gousto. Christophe has recently moved from London to Sweden and, when he’s not writing sophisticated attribution data models, he enjoys swimming in cold Scandinavian lakes.

Rob Hick

Co-founder & Head of Data Strategy

Our resident Brit Rob started his career as a data analyst in the NHS’s National Blood Service before joining consumer choice company Which? as a Statistician. Over his five year tenure, Rob became Head of Statistics, working with teams in marketing, insight, policy, and product research to improve their access to advanced analytics and insights. Rob then co-founded BrightNorth, a retail & e-commerce analytics company with clients including Sky, Worldpay, MetroBank, Guardian News & Media, JPMorgan and Samsung. After joining personalised-advertising company Criteo as a Director, working across Data Science and Business Solutions, and a stint at data-driven agency Beamly as VP Marketing Science & Data Strategy, Rob then came on board as a Co-founder at Tasman.

Michael Robinson


Trained in Berkeley, Michael brings a love of music, rational thinking, cooking and non-alcoholic beers to the team. As CTO he makes sure that what we do is technically robust, scalable and built to the best standards. He does not like to drive, and if you play chess with him he'll aim to confuse you by explaining the rules.

Caro Boeri

Head of Growth Science

Caro is our Head of Growth Science and at Tasman she makes sure our clients have a well developed data strategy for their marketing and growth efforts. Caro also has an irrational interest in Siberia: not only does she provide a home to a Siberian Samoyed, she is learning Russian and dreams of the day she can buy Transsiberian Railroad tickets again. .

Erik Melin

Analytics Engineer

Erik is based in Sweden and a talented supperclub chef: aside from making sure our Analytics Engineering efforts go well, he has spent the time necessary in the kitchen to make a phenomenal birds nest (with friend leeks and chicken skin). He'll also be able to advise on the suitable wines to pair (for example, a New Zealand Main Divide chardonnay willl do just fine).

Jamie Matlock

Data Analyst

Jamie is a former Police Officer with intelligence-related experiences, who has a highly strategic view on data science & analysis. After 11 years of policing, and some data-related stints at varying utility companies, he joined Tasman as a Data Analyst in 2020. He will make absolutely sure we have translated client requirements into a clear set of user stories, and then deliver them as well. In his spare time (which with three kids is quite infrequent) he loves landscape photography, even though he has lost his main camera.

Tom Shelley

Analytics Engineer

Tom is a rocket scientist by degree (aerospace engineering) but has never done any actual engineering. He loves to eat Brazilian churrasco - but that might be slightly biased as his wife is from Rio. He spends most of his spare time doing DIY, walking his dog or gaming. At Tasman, he is making sure that our clients are consistently delighted by the quality of our analytics engineering.

Jovan Saković

Data Engineer

Jovan is the first dedicated Data Engineer at Tasman, and from his Eindhoven (Netherlands) base he loves to follow Sunday-afternoon Formula 1 race (go McLaren!). Call him for good burger place recommendations (across Serbia, Maine, and Eindhoven), or if you need some randomness in your day: he always carries a mini-die 🎲 anywhere.

Abigail Bowen

Analytics Engineer

Abbey lives in Cambridge and loves long walks, reading and gaming — and at Tasman, she helps out in our delivery teams to build our cutting-edge data models.

Kitti Megyeri

Analytics Engineer

Kitti joined Tasman in January 2022 and lives in Leytonstone, near the beautiful Waltham Forest.