At Tasman, we’ve had the privilege of partnering with some 40+ organisations over the past 6 years. These business have ranged in size and complexity, some had existing (and mature) data capabilities and others were completely greenfield, however there is one challenge that has been common across all of them - tracking.
At Tasman, we work with attribution model a lot. Our clients like the fact that we can bring a very sophisticated approach to the table, while still maintaining first-party benefits and retaining customer privacy. This landscape however is changing a lot — most recently by the launch of Apple's new Ad Network kits. We'll go into detail how it works, where the limitations are, and what it means for analytics.
Good web & app analytics is hard. As the complexity of web & mobile applications grows, understanding how users interact with those applications is more critical that ever. The best way to go about this is by what we call event tracking. What is it? How do you do it well? How do you make sure user journeys are identifiable, but privacy is also guaranteed? We will take you through our approaches and lift the veil on some of the event techniques we have developed.
Scaling companies is hard. If you have raised series A a while back, and are now gearing up for your next round of funding, then a lot of things will be on your mind— not in the least how to manage all the challenges of your growing team!
When we start an engagement with a new client, most often there already is some event analytics in place that typically will need to be reviewed and optimised. Here are the fundamental questions we typically ask — and how we get to our Tracking Plan. There’s some useful tips & tricks in here so please read on :)
At Tasman, we find that the biggest problem in analytics for startups is that they risk ending up with a messy, organically grown data model. Those models are nasty beasts, often taking up vast amounts of resources in small, already overworked data teams. It is a big problem for our clients: most of them are fast-growing businesses, which means that tactical assumptions change all the time. That means business questions change all the time as well. Recognise the feeling? Read on!
We talked about tips & tricks for when you raised seed — this week it’s what we think you should consider doing just after raising an A round! Lots of work to do, and finally you have budget to build out an analytics function. What should you prioritise?
So — you raised Seed. Congratulations! Now what? You likely have a team to hire, a product vision to execute, and a growth strategy to draw up. Plenty to keep you busy for the next months, if not years. Data analytics might be the last thing on your mind now and so it might be tempting to push it out until later.
Hey, startup founder! You already know you need analytics in your product or on your website. What you might not know, is that you need less tools than you think. Yes, that’s controversial — but trust us and read on for our first proper stack recommendation post.
In the last 10 years behavioral data, including data from web, mobile, connected devices and wearables has been leveraged in more and more use cases. Different teams across the business need this data to understand and tailor experiences to smaller segments of users and individuals, and using new techniques like AI. This growth in usage and importance of behavioral data means that companies have stricter requirements on the quality - the accuracy and completeness of that data, than ever before. Delivering on that quality is hard, because it requires a concerted effort from everyone involved in the data production pipeline.
