Event Governance — Building A Tracking Plan
Good web & app analytics is hard. As the complexity of web & mobile applications grows, understanding how users interact with those applications is more critical that ever. The best way to go about this is by what we call event tracking. What is it? How do you do it well? How do you make sure user journeys are identifiable, but privacy is also guaranteed? We will take you through our approaches and lift the veil on some of the event techniques we have developed.